Graduated from The Royal Danish Academy of Fine Arts in 2003 (MAA), Jacob Rudbeck has worked with design and product development both inside and outside of Denmark. Jacob has won a danish design award and worked on many award-winning projects. Based on the values ​​associated with the Scandinavian design tradition, Jacob wants to challenge the habitual way of thinking and wants to create everyday objects with personality that draw attention to themselves without being too loud.